This Privacy Policy describes how TrueGamer.uk ("we", "us", or "our") collects, uses, and discloses your personal information when you visit our website (the "Site") or make a purchase from us.
1. Information We Collect
We collect personal information that you provide to us directly, information collected automatically when you use the Site, and information from third parties.
- Information You Provide: This includes your name, billing address, shipping address, email address, phone number, and any information you provide when requesting a callback or contacting customer service.
- Order Information: Details about the products you purchase, order history. Please note: we do not directly collect or store full payment card details. Payments are processed by third-party payment processors.
- Callback Information: Details provided in the callback request form, including preferred contact times and the nature of your query.
- Automatically Collected Information: When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site (collectively, "Device Information"). We collect Device Information using technologies like cookies, log files, web beacons, tags, and pixels.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To process and fulfill your orders, including managing payments, arranging for shipping, and providing you with invoices and/or order confirmations.
- To communicate with you, including responding to your inquiries, providing customer support, and arranging callbacks.
- To screen our orders for potential risk or fraud.
- When in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services (requires your explicit consent).
- To improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
3. Legal Basis for Processing (GDPR)
If you are a resident of the European Economic Area (EEA) or the UK, we process your personal information under the following lawful bases:
- Your consent (e.g., for marketing communications).
- The performance of the contract between you and us (e.g., processing your order).
- Compliance with our legal obligations.
- Our legitimate interests, which do not override your fundamental rights and freedoms (e.g., fraud prevention, website analytics).
4. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above.
- Service Providers: We share information with service providers who perform services on our behalf, such as payment processing (e.g., Stripe, PayPal - specify processors used), shipping carriers (e.g., Royal Mail, DPD - specify carriers used), website hosting, and data analytics.
- Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
We do not sell your personal information.
5. Data Retention
When you place an order through the Site or request a callback, we will maintain your Order Information and/or Callback Information for our records unless and until you ask us to delete this information. We retain other information, like Device Information, for shorter periods necessary for analytics and site optimization.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the Internet or electronic storage is 100% secure.
7. Your Rights (GDPR & UK Data Protection Act)
If you are a UK or EEA resident, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate personal information.
- Request erasure of your personal information.
- Object to processing of your personal information.
- Request restriction of processing your personal information.
- Request the transfer of your personal information (data portability).
- Withdraw consent at any time (where processing is based on consent).
To exercise these rights, please contact us using the contact information below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local data protection authority.
8. Cookies
We use cookies to improve your browsing experience and analyze site traffic. Cookies are small text files stored on your device. You can control and manage cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site. [Optional: Link to a separate Cookie Policy if you have one].
9. Changes to This Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically.
10. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your rights, please contact us by e-mail at [Your Email Address] or by mail using the details provided below:
[Your Company Name/Trading Name]
[Your Registered Address Line 1]
[Your Registered Address Line 2]
[City, Postcode]
United Kingdom